Cause Marketing for Dummies Climbs Amazon Bestseller List

Interest in Cause Marketing, Bonus Materials Drive Sales
Aug 2, 2011 8:22 AM ET
Blog

In its first few days of its release, Cause Marketing for Dummies is a top twenty book on Amazon's list of titles for nonprofit organizations and charities.

The authors describe the book as 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. Their goal in writing the book was simple: to share what they had learned developing a successful cause marketing program for a nonprofit that wasn't a Komen or St. Jude or Product Red, and that didn't work with the likes of Walmart, Coca Cola and Nike.

They worked at a local nonprofit and partnered with ordinary companies that were nonetheless committed to giving back to their communities - and looking for creative ways to do so.

That's what Cause Marketing for Dummies is all about.

To bring small companies and nonprofits together for win-win partnerships, Joe and Joanna focused on three key themes in the book.

  1. Traditional cause marketing. Coin canisters, pinups, percentage of sales, shopping days, etc. These are the tactics that will develop, build and sustain your cause marketing program. They cover them in detail and give you lots of examples of how they grew their program with them and developed best practices for nonprofits and businesses. Joe and Joanna made plenty of mistakes, learned from them and raised millions of dollars for their organization.

  2. Cause marketing 2.0. In addition to traditional tactics, they investigated and experimented with all sorts of new digital programs that causes and companies could use. Facebook likes, Twitter hashtags, group-buying sites, Quora and online contests are just some of the tactics they used. Joe and Joanna share their advice and experience with each of them and chart a course for your success.

  3. The future of cause marketing. The future of cause marketing is inextricably bound to an emerging technology: smartphones and mobile technology, which promise to change cause marketing forever. Location-based services like Foursqure, QR codes and even text messaging will lead the way in nonprofit and company partnerships. Joe and Joanna bring you up to speed and prepare you for the upcoming mobile revolution in cause marketing.

Are you ready? Good! Here's how to get your copy of Cause Marketing for Dummies AND some free stuff too.

  • Visit their book page. There you'll learn how to get access to (1) two cause marketing recordings with Joe direct from the leading organization for cause marketers, Cause Marketing Forum, (2) a great tips sheet on 7 Copywriting Mistakes Cause Marketers Make (3) a special invitation to an October webinar with the authors: 10 More Cause Marketing Tricks, Tools & Tactics. You get all these for FREE when you buy the book and send your receipt to book@selfishgiving.com.

  • Visit Amazon and review the book. The first 20 reviewers will get a coupon code for $83 off (83 to commemorate the year of the first cause marketing promotion between American Express and the nonprofit restoring the Statue of Liberty!) You'll save more than 50 percent off the $149 price tag for the next session of Six Figure Cause Marketing. This is the ultimate cause marketing experience! You'll combine the lessons of the book with hands-on training and access to Joanna and me. Just drop us an email at book@selfishgiving.com after you post your review to receive the code!

 

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