Charity Navigator Sets New Standard for Nonprofit Measurement

Oct 28, 2013 11:15 AM ET

Prove Your Purpose

From the investigation of America's 50 worst charities, to allegations of Hurricane Sandy donation efforts fraught with scams, nonprofits are coming under scrutiny like never before. Now, one of the leading charity evaluators is taking a closer look at what nonprofit success looks like.

Charity Navigator, the organization that sets the standard in nonprofit efficacy, is evolving its assessment metrics to put a focus on impact. While in the past the nonprofit watchdog has measured success in terms of program investment and overhead, Charity Navigator will now add a "third dimension of intelligent giving" to focus on results and outcomes. This new process – to be implemented in 2016 – will be based on five key indicators, according to the organization's website:

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