Communicating Sustainability on Social Media - The Right and Wrong Way

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 2, 2012 12:00 PM ET
Julie Urlaub, Founder and Managing Partner of Taiga Company

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

With new tools and strategies changing the way the business world communicates and exchanges information, social media is becoming the transparent, engaging, competitive advantage that business sustainability delivers.   However, to effectively harness the power of social media to create business sustainability value, our sustainability consulting explores the key components for success.

Social media success is no longer a defined by how well your company communicates its message to the external world.  It is rapidly becoming a critical business sustainability skill and a business sustainability catalyst that is affecting the bottom line.  What are the wrong ways or pitfalls that impact a social media marketing strategy?   Click here to continue reading, Communicating Sustainability on Social Media - The Right and Wrong Way

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".