Corrective Sustainability Action: Getting Your Head Out of the Sand

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 10, 2011 12:14 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

By many expert opinions, it can officially be said that the business world has moved beyond the ‘consumer microscope’  and is now ‘under fire’ from an ever expanding level of eco awareness among a more informed general public.  The speed and availability of today’s information shines a bright light on the missteps of business to a much larger watchful eye.  The days of “hear no evil, see no evil, speak no evil” are over.  Thus, the need for responsive business sustainability action is here.   As the general consumer increasingly scrutinizes business sustainability actions in response to social injustice and environmental responsibility, the desire for transparency is no longer the primary focus.  Growing expectations require not just corrective action but sustainable business processes to ensure these same missteps are not repeated.  Beyond acknowledgement, beyond reactive correction, the world now calls for sustainable business action.   To aide in this exploration, Corporate Compliance Insights offers a variety of posts which document major corporation missteps and the lessons to be learned from their corrective measures.  In particular, What You Don’t Know Can Hurt You, explores the traditional mentality surrounding internal business process surveillance and monitoring.  Click here to read more about corrective sustainability action.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".