Did you Attend PRNewswire's Engage CSR 2010 Virtual Event? Archive Available

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 2, 2010 9:48 AM ET

Taiga Company Blog

Social media provides individuals, communities, businesses, and non-government organizations the ability to connect with business in meaningful discussion from anywhere in the world in real time.  To focus the corporate ear, business sustainability minded organizations are engaging with stakeholders, who have a vested interest in the success of the business and profoundly advance the sustainability conversation. 

Yesterday's virtual conference, Engage CSR 2010 by PRNewswire answered the questions of

  • How are leading brands and organizations showcasing their CSR activities in the social landscape?

  • What are the best practices for success?

With over 1000 registrants and a stellar speaker lineup the virtual format served as the very model of sustainable business strategies we, as sustainability consultants advocate.  The benefits of the virtual conference included: 

  • Conserving Energy

  • Preserving the Environment

  • Increased productivity: flexible scheduling, increased attendee participation

  • Reduced travel cost: airfare, hotels, and meals

  • Reduced carbon emissions

With great delight, I presented on the panel: Social Media and CSR: Exploring the use of content to accelerate business as a change agent for progress.  Our moderator was Fabian Pattberg, founder of the Sustainability Forum; joining us was Suzanne Fallender of Intel and David Connor of Coethica. 

  • A copy of my slides and transcript of the presentation are available here. 

  • The event is archived for 90 days click here.

Thank you to PRNewswire for an amazing event and many, many thanks to the presenters and attendees for advancing the sustainability conversation!   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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