Does Buying Green Make a Difference?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 27, 2010 3:19 PM ET

Taiga Company Blog

When you consider that just in the last few years the world has seen a dramatic increase in public eco awareness, specifically in ‘green’ consumer knowledge, it is no wonder why there have been so many changes on market shelves.  

At the PEW Center for Climate Change's Energy Efficiency Conference held in Chicago last April, one of the plenary session speakers stated a remarkable statistic.  Only 8% of what you DO is sustainable -- the other 92% is in the supply chain -- in other words, what you BUY. So in essence, your eco actions add up but the products you purchase really add up because of the cascade affect in a sustainable businesses supply chain.   The growing focus on Supply Chain Management (SCM) as a strategic function within the organization has proven to be opportunity to reduce cost and add value to the bottom line.  The recent emergence of sustainable supply chain management provides the opportunity to leverage this progress from an added perspective.  Mainstream thinking is just beginning to incorporate expanding eco awareness to include the role of social and environmental responsibility in supply chain value creation. Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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