Giving Tuesday: A Day When Individuals and Companies Give

Nov 5, 2013 11:00 AM ET

The Center for Corporate Citizenship has partnered with (#GivingTuesday), a non-profit organization that aims to transform how people think about, talk about and participate in the holiday season. Through a unique blend of partners—charities, families, businesses and individuals #GivingTuesday harnesses the collective power of personal and corporate philanthropy and inspires people to bring attention to the season of giving.  By creating an event in the holiday shopping season that focuses attention on giving to those in need, the organization helps us to remember to reflect upon how we want to express our values with our giving.  Giving Tuesday will take place December 3, 2013 – the Tuesday after Thanksgiving—after black Friday and cyber Monday.

At the Center we know that our 400 members are leaders in corporate citizenship and that for them, giving is a year-round activity. The Center for Corporate Citizenship is proud to be a partner of this movement. We invite our members to post their Giving Tuesday plans and participate in the social media conversations happening on twitter, use the #GivingTuesday Hashtag. We know this conversation will be a great source of creative ideas for companies to generate even more meaningful results from their corporate giving strategies.

We invite you and your company to be a part of this movement. Below are a few examples of what our member companies are doing to participate.

Alcoa Foundation

Alcoa Foundation will double the value of its $50 and $125 Give Cards for donors who redeemed with online charities, Donors Choose and GlobalGiving, starting on Giving Tuesday, December 3 through December 31, 2013. Give Cards encourage and empower Alcoa employees, partners and customers to give back in a meaningful and sustainable way. In recognition of Alcoa Foundation’s focus areas, key stakeholders can fund programs of their choice focused on the environment and Science, Technology, Engineering, and Math (STEM) education.


For every purchase on on #GivingTuesday, Dogeared will donate $5 to Step Up Women’s Network – a non-profit dedicated to empowering teen girls from under-resourced communities to be confident, college-bound, and career-ready.

US Airways

US Airways will match all Dividend Miles donated to airline’s “Miles of Hope” sponsored charities between Nov. 15, National Philanthropy Day, and Dec. 3, Giving Tuesday. The airline will match 1,000 miles for every 5,000 donated, up to 25,000 miles. Through the US Airways Miles of Hope program, anyone can donate Dividend Miles to five national nonprofit organizations: the American Red Cross, Fisher House Foundation, Keep America Beautiful, Make-A-Wish Foundation and Mercy Medical Airlift. Over 1,000,000,000 (45,000 round trips) have been donated to these nonprofit organizations since the Miles of Hope program began in 1998. Mileage donations are accepted in 1,000 mile increments.

Those who are interested in joining the #GivingTuesday initiative can visit for corporate giving ideas.  Or if you would like more details about the #GivingTuesday movement, visit the #GivingTuesday website.

What do you and your company plan to do on #GivingTuesday? Please feel free to comment here or share your ideas in our online member community.