Google, Apple, Facebook Pushing Ahead with ‘Green Internet’

by Vikas Vij
Apr 10, 2014 2:00 PM ET

(3BL Media/Justmeans) – A new report released by Greenpeace says that Google, Apple and Facebook are spearheading the efforts to power the Internet with 100 percent renewable energy. The report titled “Clicking Clean: How Companies are Creating the Green Internet” details how these Internet leaders along with a growing number of other tech companies have brought about a key shift in the choice of energy sources over the last two years.

Greenpeace says that the stakes are high to make a shift to a greener Internet. If the Internet were a country, its electricity demand would currently rank sixth. Industry estimates show that Internet data is expected to triple from 2012 to 2017. Recognizing the challenge, Google, Apple and Facebook are powering the global online environment with clean energy. According to the report, these companies have demonstrated over the last two years that wind and solar are ready and waiting to power the Internet and the rest of the world economy with clean electricity.

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Vikas Vij - Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.