Hooray Beer!

Sep 6, 2016 11:15 AM ET
Campaign: Ecocentricity Blog

Hooray Beer!

For the most part, people buy beer based on two considerations. First, do they like it? Second, what does it cost? Increasingly though, other considerations are coming into play.

I like beer. Just one of the many quirks that makes me a unique little snowflake.

Oh, you like beer too? Hmmmmm. I guess we can have that in common. Let’s keep this an exclusive club though, okay?

If you’re a beer drinker, I’m guessing you know what you like. Maybe you stick to lagers or light beer, preferring a crisp and refreshing beer with a lighter taste. Maybe you go to the other end of the spectrum and enjoy lambics or other Belgian beers. You might also like amber ales, brown ales, porters, stouts, radlers, goses, wheat beers, pale ales, and IPAs.

For the most part, people buy beer based on two considerations. First, do they like it? Second, what does it cost? Increasingly though, other considerations are coming into play.

Some beer drinkers will only purchase beer brewed by an independent microbrewery. Others want to buy beer brewed locally. Perhaps the decision is made based on what goes well with a particular meal. Or maybe you want or need to avoid gluten, so only a gluten-free beer will work.

These are all good and valuable considerations. But I’d like to add one more, which is a non-negotiable for me when I buy beer – is the beer in an aluminum can?

Yep, when I buy beer, I refuse to buy anything in a glass bottle. And it has nothing to do with taste (though I can argue the taste is better, because beer stays fresh in aluminum longer than glass). It has everything to do with the environment.

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