Measuring the Effects of Corporate Social Responsibility

Apr 15, 2011 1:00 AM ET
Campaign: Director Notes

Measuring the Effects of Corporate Social Responsibility

As business organizations increasingly invest in corporate social responsibility (CSR), it becomes critical to accurately examine the effects of these endeavors. In particular, business leaders should be able to rely on a coherent set of metrics to assess and prioritize the goals of different stakeholders—the ultimate beneficiaries of CSR programs—and to regularly evaluate progress made by the company in pursuing those goals. This report discusses a model for measuring the efficient and effective use of corporate resources allocated to CSR activities.   About The Conference Board The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501(c)(3) tax-exempt status in the United States. www.conference-board.org