More donations to charity via rounded-up credit card purchases - By Springwise

Springwise scans the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds.
Feb 1, 2011 8:16 AM ET

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.


The virtual ink had barely dried on our story about SwipeGood when we received word of Pennies, a like-minded UK contender. Billed as “the electronic charity box,” Pennies aims to provide an “easy, affordable, private and secure way for people to donate between 1 penny and 99 pence to UK charities, big and small, as they shop and pay by card,” in the site's own words.

Originally launched last November with the support of Domino's Pizza, Pennies gives shoppers the option to donate a few pennies — whatever it takes to round up their purchase total — when they pay by debit card, credit card or electronically. Using the service involves tapping just a single button on the Chip or PIN machine in-store, or clicking once on the mouse for an online purchase.

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