NextBillion on How GE is Advancing Healthcare in Bottom of the Pyramid Markets
NextBillion, a blog that brings together business leaders, entrepreneurs, NGOs, policy makers and academics to explore the connection between development and enterprise, discusses how corporations are reaching Bottom of the Pyramid (BoP) markets with healthcare innovations.
This is part one of two in a set of articles on reaching BoP markets with healthcare innovations, and it addresses the perspective of several multinational corporations (including GE).
If your company has a great healthcare innovation that can treat scores of poor people, how do you get it to market?
How can an organization spread the drastic advancements in biological strip tests, online and mobile diagnostics, and "lab on a chip" technologies currently under development in North America and Europe?
There are not enough trained doctors to disseminate the innovations at the BoP. Those with adequate training either can't buy or don't want to buy products that can drastically increase ability to cure or prevent disease, or don't want to live in rural areas where many patients are located. How do you reach the people who need healthcare products and services?
And how (if at all) does innovation move the other way - from the BoP to developed markets?
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.