Passing on Traditions to New Generations: Lunar New Year & Moments of Goodness
by Steffi Fu, Senior Analyst, Plan & Analytics Innovation
When my two-year-old son held his Halloween bucket and greeted people with "trick or treat" in exchange for sweet treats and candies (his favorite is Kit Kat), I looked at him smiling and shared the same happiness. This traditional holiday fun reminds me of a similar experience during the Lunar New Year when I was a kid. I remember greeting elders with "Happy New Year, Kong Xi Fa Cai!" and collecting my red envelopes with lucky money.
Chinese New Year or Lunar New Year, also known as the Spring Festival, marks the beginning of the new lunar year (and the time for the moon to begin a new cycle around the Earth). It's the most important festival we celebrate in China and many Asian countries, including Vietnam, Singapore and South Korea. Like Thanksgiving or Christmas, Chinese New Year is all about bringing families together, sharing goodness and being grateful.