REI Dedicates 2017 to Empowering Women

Building on the momentum of International Women’s Day, companies recognized Equal Pay Day as a moment in time to call attention to the gender-pay gap – from providing 20 percent discounts to customers to donating up to $100,000 to fund wage negotiation workshops. Yet, one company went above and beyond a day-long celebration to bring awareness to this issue in a more lasting way.

After the monumental success of their #OptOutside campaign, REI is again building a groundswell both inside and outside the company. After conducting research, REI found that 6 in 10 women say that men’s interests in outdoor activities are taken more seriously than women’s. In response, the company launched “Force of Nature,” a multifaceted approach to encourage and equip women to pursue outdoor passions. 

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