Responsible Consumption: Interview with Fabien Durif

Feb 26, 2014 5:10 PM ET

How responsible is consumption in Quebec? That’s what we asked Fabien Durif, the co-founder and director of the UQAM ESG Observatoire de la Consommation Responsable (observatory for responsible consumption).

Every year since 2010, Fabien and his team have conducted a study to measure Quebecers’ responsible consumption behaviours when they either buy or don’t buy something and after they’ve made a purchase—the Baromètre de la consommation responsable (responsible consumption barometer).