Selling Business Sustainability to Executive Management

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 20, 2010 2:32 PM ET

Generally, the surest way toward environmental and business sustainability is to engage an entire workforce from the top down.  While executive support is a critical key component of most success stories, it is not the only direction from which leadership can come.  

Business sustainability leaders are often not the management or executives of the company. They are the employees with eco awareness in the organization who take eco action to make change.
At Wal-Mart, employees are empowered through the company’s personal sustainability project. In just one example, the company saved $1 million a year from a suggestion by an employee to turn out the lighting on the vending machines at night.
This act of employees working with the company leaders to define value and implement change is referred to as leading up
Whether you work in a corporate culture in which employee action is encourage or a more traditional culture with less communication, there are strategies to further facilitate eco awareness and lead-up in the organization.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company