Super Bowl 50 Asks Consumers to “Play Your Part”

The Super Bowl is undeniably America's biggest sporting event of the year. In fact, last year's game pulled in 114.4 million viewers – the most watched show in U.S. history. And large brands have never shied away from spending big dollars on advertising during the game – spending upwards of $4.5 million for a 30-second commercial. Yet, for the first time Super Bowl organizers are taking this captive audience to create a force for good, asking consumers to play a part in making the event the "most healthy, sustainable, shared, and socially responsible Super Bowl ever."

This year, the Super Bowl 50 Host Committee is doing more than just hosting the Super Bowl, they're "redefining" it; seeking to use the Super Bowl as a platform to do good. The goal of the committee is to deliver a "net positive" event across four main goalsto: deliver a low-emissions event, responsibly use materials and resources, leave a positive and lasting legacy for the San Francisco region and inspire fans to make this a reality. And to get consumers involved, the committee created the "Play Your Part" campaign, inviting fans to take small steps towards good. Play Your Part asks fans to "take action" by pledging to do a number of activities to make a "net positive difference," such as "using e-tickets for events and travel," "hosting a sustainable Super Bowl party" or "riding a bike to the game."

To read more on Cone's Prove Your Purpose blog, click here.