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80% Of Americans Want Good Conditions for Animals Raised for Food

(3BL Media/Justmeans) – We know that animals have always played an important role in agriculture. Now, with rising public awareness of the way animals are raised for food, animal health and welfare is an important area for businesses today — particularly for consumer-facing brands.

Big Brands Take Animal Welfare Seriously In Supply Chains

(3BL Media/Justmeans) – Animal welfare is important to European consumers. Nowadays, food quality is not only determined by the overall nature and safety of the end product, but also by the perceived welfare status of the animals from which the food is produced. It is recognised that improving animal welfare can positively affect product quality, pathology and disease resistance, and that it has a direct bearing on food quality and safety.

Exclusive Interview with Kristie Middleton, Humane Society of the United States

Millions of breeding pigs are trapped in crates so small that they can't even turn around—for virtually their entire lives. It is an extreme type of confinement that has been in use for decades, but a growing number of consumers and businesses want to end this inhumane practice

What Is Geofencing & Is It Ethical?

The term geofencing has emerged as a buzzword in the mobile marketing community. The idea is simple: businesses can use technology to create an electronic fence around a particular location. Once a prospective customer enters that area, their smartphone will receive alerts for coupons and promotional offers.

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