water

How a Startup Helps Put a Value on Water

(3BL Media/Justmeans) - California is in the fourth year of the worst drought in the state’s recorded history. A good part of the state is in “exceptional drought,” the worst category. Water conservation is a much talked about topic of conservation among Californians, and is even mandated by the state.

How Anheuser-Busch InBev Is Using Less Water

Anheuser-Busch InBev (AB InBev) recently made a big announcement about its use of water: it is the most efficient user of water among all global brewers.

One Man’s Quest To Create a Plastic Free Self-Filtering Water Bottle

Sometimes companies are founded because someone sees an unfulfilled need. Ban Kander, Founder and CEO of WELLY, LLC saw a need for a self-filtering reusable water bottle that is made entirely free of plastic. 

Three Million Americans Pledge To Reduce Water Use To Help Tackle The Country’s Water Shortage

(3BL Media/Justmeans) – California, the Golden State, is enduring a severe drought, and has implemented mandatory restrictions for water usage, the first in the state’s history. In America, it is generally taken for granted that when you open a tap, water will come out.

U.S. Mayors Ask Residents To Participate In Challenge for Water Conservation

(3BL Media/Justmeans) - Since April 1, mayors across the U.S. have been asking their residents to commit to conserving water and reducing pollution by participating in a national contest. The focus of the Mayor’s Challenge for Water Conservation is reducing water and energy use. Participants have a chance to win prizes, including a Toyota Prius Plug-In. The contest lasts through the month.

Coca-Cola International Water Initiatives to Benefit Four Million In Africa By 2020

(3BL Media/Justmeans) – Currently, in all corners of the world, shortages of water and sanitation persist. As a result, countries have started to secure clean and safe water resources to protect their citizens against water-related disasters.

Three Ways California Agriculture Can Reduce Water Use

Almost the entire state of California is suffering from the fourth year of a historic drought. California is also the state with the largest agricultural sector in the U.S. Half of the domestically grown fruit, nuts and vegetables are grown in the golden state, which leads the nation in value of agricultural products. 

The Role of Women in Disaster Risk Reduction

Women are disproportionately impacted by disasters but they are rarely included in disaster planning. That must change.

US Water Consumption Lowest in Decades

(3BL Media/Justmeans) - One of the challenges we can expect to face in a climate-changed world is a dramatic redistribution of water resources. Some areas will experience drought, as California and all of the Southwest is currently facing, while others will be forced to deal with flooding, either from massive storms or snowmelt in the spring. These are enormous challenges which could threaten our economy and in some cases our livelihoods. The question of how we can prepare for this is an overwhelming one, though we know that we can surely benefit by becoming more resilient. In this context, this means, among other things, reducing the level of water consumption required for our way of life. That also implicitly means reducing our energy consumption, since the two are so inextricably linked.

There is some good news on that score. According to the US Geological Survey (USGS), in a report issued earlier this week, water use in the US, as of the year 2010 has fallen to the lowest level since before 1970. This was largely due to reductions in the two largest water consuming activities: thermoelectric power generation and agricultural irrigation. The biggest drop was in withdrawals for feeding and cooling thermal power plants, which accounts for about 45% of all water withdrawals. That number fell by 20%. This derived from a migration away from fossil fuel plants, particularly coal, as well as improved efficiency. Irrigation, which accounts for another 33% of all withdrawals, fell by 9%. Public water supply withdrawals also fell by 5% despite an increase in population. The only areas that saw increases were aquaculture and mining. What’s not clear is whether that trend will begin to reverse with severe droughts like the one currently underway in California, which has already reversed decades of progress in air quality improvement.

These numbers were rolled up at a national level. Drilling down into the numbers, as the folks at the Hamilton Project did, shows a wide variation in water usage and water availability across the various regions of the country. Just because the national average is down, deosn't mean that some areas aren't struggling.

H&M Proves Sustainable Fashion Is Possible

Can a company with 3,300 clothing stores around the world create sustainable fashion? Swedish company H&M is showing that it is possible. The clothing retailer recently launched a new collection, Conscious Denim, for women, men and children. At least 50 percent of each garment is made from sustainable materials including organic cotton, organic linen and recycled wool.

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