TriplePundit Flash: Green Sports Alliance
More professional athletes are taking on environmental and social causes. One of them is Milwaukee Brewers pitcher Brent Suter, a sports ambassador for the Outrider Foundation and a sustainability leader within his team’s clubhouse. “Professional athletes have a unique platform to help drive this conversation, and I plan to use mine both as a role model for kids and an example for adults,” Suter wrote in a recent blog post for the Green Sports Alliance, a message he also shared on his Instagram account.
Suter is one of many athletes working with the Green Sports Alliance, an environmentally-focused organization that gathers teams, leagues, athletic venues, corporate partners, governmental agencies, athletes, and fans to promote sustainability and social impact where athletes (and their fans) live and play.
Launched in 2010, the Alliance is seeking to amplify its message as it enters its second decade of work by adding more executive and corporate board leadership to guide the organization. One of those hires is Roger McClendon as the new Executive Director for the group. McClendon’s experience includes serving as Yum! Brands' first chief sustainability officer, as well as having led Blueline, a sustainable design guide for restaurants centered around LEED certification program.
The Alliance works with its stakeholders on a variety of challenges, including sustainable procurement; transitioning from fossil fuels to renewables at athletic venues; encouraging more responsible food choices for both post-game catering and concessions; and adopting zero-waste and water conservation programs.
Just as the world’s most well-known companies have understood that actions mean more than words, the same goes for professional sports teams and their employees—and Suter and like-minded athletes are responding in kind.
“I’ve found that having a doomsday approach turns guys off,” Suter wrote for the Alliance. “It’s better to take a hopeful tone and urge my teammates to think about helping build a brighter future for their kids and grandkids. Also, like in any situation, I find it effective to communicate by action and not just words.
Image credit: Brewersfan1061/Wiki Commons