Webinar Reflections | Key Strategies for Building Engagement in your Workplace Giving Program

Nov 14, 2016 10:00 AM ET

By Nicole Campbell, Principal of Goodness Consulting at Benevity

How do you get more people engaged in your workplace giving program? It’s an important question that gets asked a lot, so we compiled 6 strategies that work, based on data from our Fortune 1000 clients, and the Association of Corporate Contributions Professionals invited us to share our findings in a live webinar.

The webinar sparked a really meaningful conversation with attendees around their challenges and opportunities, so below are some additional reflections and tips that might help as you look to grow and sustain engagement in your program year round.

Team up to spread the word and build excitement

We heard that communicating new programs or features is a big challenge. Think about partnering with other teams within your organization to create a network of CR, HR, Communications and Management people who can connect and work together to move the needle. And once senior leadership has bought in, it helps to involve them too. Having them “walk the talk” is a powerful way to create organic communication and will resonate with employees.


Michelle de Man
+1 (403) 237-7875ext. 369