Why GE, Coca-Cola, and IBM Are Getting Into the Water Business
This article discusses how organizations are now realizing that water management is fast becoming a key strategic tool. Companies are starting to gather the kind of information that lets them measure not just their water use and their water costs, but also their water efficiency and water productivity, as well as revenue and profit from these efforts.
Water is becoming a high-stakes business where there's money to be made everywhere you look -- from greasy wool to microchips.
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
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