Winning Workplaces are Bursting with Sustainability Passion

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 13, 2011 11:15 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

“The world is changing and those with the passion and experience will be on the forefront”.     Taken from our own post, Are Green Jobs the New High Value Career Track?, what was true at the beginning of the economic turnaround continues to play out in today’s market.  Our sustainability consulting interactions tell us that companies are responding to ‘green’ enthusiasm by promoting eco awareness and creating workplaces that are more appealing to the changing needs of job seekers.   Reflecting back on the 2009 article, Jumping into the Green Job Market, the recovering market was creating a new generation of workers.  This awakened enthusiasm continues today as the ‘green’ demographic has its eyes focused on a new set of expectations for employers.    • Employees Want to Make a Difference: 80% of "young professionals" are interested in a career that makes a positive impact on the environment, and 92% prefer to work for a company that is ‘green’, environmentally friendly, or has some general eco awareness. • Employees Seek Energy-Conscious Employers: 94% of Americans prefer to work in a building that is designed to be energy efficient and ecologically sound, recognizing LEED certification from the U.S. Green Building Council as a common standard. • Employees Prefer Employers that offer Telecommuting: the necessity to physically change locations in order to accomplish a task has recently been challenged by employee value for energy conservation, environment impacts, family values, and other issues.  Click here to learn more about winning workplaces cultured by sustainability passion.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".