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ABOUT General Electric
GE (NYSE: GE) is an advanced technology, services and finance company taking on the worlds toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
Citizenship at GEis more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
At the heart of GEs approach is a simple framework: make money, make it ethically and make a difference. GE is rigorous and deliberate about how it can help solve some of the worlds toughest problems. This approach is recalibrated often to address changing circumstances and challenges -- but the companys values consistently ground its views on whats important. For more information, visit the company's Citizenship Web site at www.gecitizenship.com.
10 Ways to Liberate the Sustainability Report
According to this Sustainable Business Forum post by Elaine Cohen, GE came out as the overall best company on the SMI-Wizness Social Media Sustainability Index with a score of 93 points, retaining its first place from last year because of consistent leverage of social media channels to advance the Ecomagination and Healthimagination agendas, and also because of its iPhone "App".
10 Ways to Liberate the Sustainability Report
Yesterday saw the publication of the SMI-Wizness Social Media Sustainability Index, a must-read for anyone who wants to know who are the corporate movers and shakers of the social media cypermap and what they are doing and why. According to the report, authored by the social-media master Matthew Yeomans, "a new landscape of social media sustainability has emerged. Today, at least 250 major corporates are engaged in some form of social media sustainability comms and more than 100 have a blog, YouTube, Facebook or Twitter channel dedicated to talking about sustainability."
The report ranks the social media practices of 100 top rated sustainable companies (selected from existing listings and green rankings) provided they have a blog, Facebook page, Twitter account or YouTube channel.. If you are serious about socmed, then at least one of these options is a must-have.
Companies today are using social media "to not just communicate their sustainability stance but also to involve the public in building a better world". The main ways in which they do this include hiring experienced filmmakers, writers and reporters to tell a complicated story well, crowdsourcing, crowdfunding, creating alliances with NGOs, charities and conservation watchdogs to support common goals and raise awareness, leveraging the public through campaigns and contests, and more. Twitter is the main platform used by corporates, followed by Facebook, YouTube and a Company blog. See the full report to see who does what best. But here's a hint. The top ten in social media.
To read the full article, please click here.
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10 Ways to Liberate the Sustainability Report
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