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ABOUT Brown-Forman Corporation
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniels Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniels Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Formans brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide.
About The Issues Forum
The Issues Forum shares Brown-Formans perspectives on criticalalcohol-related issues and invites the comments, opinions, and ideas thatyou or others may have. Visit the Forum today!
Brown-Forman Shares Thinking and Approach to Flavored Spirits
Flavored spirits are an important and growing consumer trend. Vodka has been at the forefront of this trend with a 10 year compound annual growth rate (CAGR) of 16%. Flavored vodkas are currently over 9M cases and make up 15% of the total vodka segment. They are driving growth of the vodka category overall.
Brown-Forman seeks a presence in the flavored spirit segment to maintain consumer relevance and competitiveness. Marketing practices by some suppliers, however, seem to have “crossed the line” of responsible marketing. <<Read More>>