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At PepsiCo, Performance with Purpose means delivering sustainable growth by investing in a healthier future for people and our planet.As a global food and beverage company with brands that stand for quality and are respected household names -- Quaker Oats, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola, to name a few -- we will continue to build a portfolio of enjoyable and wholesome foods and beverages; find innovative ways to reduce the use of energy, water and packaging; and provide a great workplace for our associates. Additionally, we will respect, support and invest in the local communities where we operate by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise.
Columbia Water Center, PepsiCo Foundation Present Sustainable Water Successes at Rio 20
The rural communities of Ceará, Brazil, had long been accustomed to drought and the problems that result: food insecurity, death of livestock, and conflict over scarce water resources. While Ceara’s problems may have been typical of a water scarce region in the developing world, the work of the Columbia Water Center and PepsiCo Foundation has ensured that the approach to these problems is anything but.
As one of several PepsiCo Foundation funded projects to improve water security and rural livelihoods, the CWC’s work in Ceará has engaged international and local expertise in engineering, hydrology, agriculture, public policy and finance to test and develop cost effective solutions for water sustainability. In Brazil, the project has been a model for incorporating the interests of stakeholders in the government, community, and the private sector in the drought-stricken state of Ceará to ensure the sustainable management of scarce water resources.