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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Commitments Score Companies Olympic Gold
As London looks to "inspire a generation" with Olympic wonders, companies look to inspire consumers through new cause and CR commitments. Here's a sampling of cause and CR campaigns that are going for the gold during the 2012 Olympics:
• Get your tissues ready. P&G's "Thank you Mom" campaign is perhaps the most memorable and humanizing commercial to hit the air over the past month. The spot highlights arguably the real Olympic stars: the parents that make it all possible. But this is more than just a tear-jerking commercial; P&G thanked Olympic families by helping to send more than 2,000 parents to the games who might otherwise not be able to attend. Once in London, families can relax at the P&G Family Home, which welcomes more than 10,000 Olympic families from around the world, providing meals, internet access and beauty treatments featuring P&G products.