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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Corporate First Responders: Best Practices for Giving During a Disaster
Hurricane Sandy caused more than 90 deaths (to date), leveled seaside towns, ripped apart cherished monuments and caused catastrophic property damage along its 960 mile-wide path of destruction. As communities begin to emerge in the wake of the storm, the public is turning to relief organizations and corporations for help.
Here at What Do You Stand For?, recent initiatives from Duracell and the Kellogg Company have caught our attention as corporate first-responders in Hurricane Sandy relief efforts. We’ve teamed up with Cone Communications’ Vice President of New and Social Media, Alex Nicholson, to analyze the effectiveness of these campaigns in bringing awareness to disaster assistance via social media.