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ABOUT General Motors

General Motors, one of the worlds largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

GM, Ideal Unveil Cadillac Urban Gardens

Aug 3, 2012 3:00 PM EDT

By Frank Venegas, CEO & Chairman, Ideal Group

I am proud to say that we – along with our many partners, including General Motors –officially unveiled our community urban garden, Cadillac Urban Gardens.

Our vision was to create a space to serve as a tribute to our neighboring Southwest Detroit community; we want to showcase their pride, resiliency and strength. Our garden achieves that, and more.  It provides the neighborhood a positive community-togetherness experience, and nutritious and locally grown food.

This ongoing project is made possible with the tireless work of a number of organizations, businesses and urbanites, all coming together to breathe new life into the Motor City.

GM’s role in this garden has been impactful. John Bradburn, GM’s manager of waste reduction efforts, came to us and proposed we reuse their shipping crates from its Orion Assembly plant. GM wanted to find a way to recycle this material, and together, we found a direct reuse as raised garden beds that saves energy and resources, compared to recycling them. From there, it’s all history. 

To date, GM has donated 250 shipping crates.

Several additional organizations helped make the project a reality. Detroit Dirt provided urban planning expertise, and Southwest Detroit Environmental Vision created the urban environmental plan; Rush Trucking delivered the GM-donated crates for volunteers from Ideal Group companies, Detroit Hispanic Development Corporation, Detroit Cristo Rey High School and Southwest Detroit residents to begin planting. 

The soil, supplied by Detroit Dirt, is sourced from local partners, including Detroit Zoo animal manure, Astro Café coffee grounds, and composted food scraps from the Marriott Hotel in GM’s world headquarters and GM’s Detroit-Hamtramck Assembly Plant, home of the Chevy Volt.

We’re so thankful for the collective community support for making our vision a reality.

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