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Check out Harvard Business Review on how #Deloitte made learning a game. http://3bl.me/h7pqq6 #gamification #HBR #DLA

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Deloitte is one of the leading professional services organizations in the U.S., specializing in audit, tax, consulting, and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the worlds most well-known and respected companies, including more than 75 percent of the Fortune 100.

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How Deloitte Made Learning a Game

Jan 16, 2013 7:00 AM EST

"Training is a funny thing," James Sanders, Manager of Innovation at Deloitte Consulting, told me recently. "No matter how easy you make it to access, or how brilliant the learning programs are, training is simply not the first thing people think of doing when they have some free time. Let's face it, for most people, on a typical Sunday morning, if given the choice between 'Am I gonna watch ESPN, or am I gonna do some training?' training will not win out."

And yet, by using gamification principles, Deloitte has seen use of its Deloitte Leadership Academy(DLA) training program increase. Participants, who are spending increased amounts of time on the site and completing programs in increasing numbers, show almost addictive behavior. Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week.

Continue reading the orginal article on Harvard Business Review about Deloitte Leadership Academy >>

SOURCE deloitte