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Making it Personal – Nonprofit Storytelling Through Social Media http://3bl.me/2ywwb7 via @Cone #causemarketing #nonprofit

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Cone Communications

ABOUT Cone Communications

Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).

Making it Personal – Nonprofit Storytelling Through Social Media

Sep 24, 2012 10:45 AM EDT

How many times in the past month have you been asked to make a donation to a nonprofit? Chances are, quite a few. Many consumers are now facing appeals for support on the street, in their email inboxes, over the phone and in the mail. Yet, a few savvy nonprofits are harnessing social media to break through the clutter, telling compelling, personal stories of the issues at hand rather than directly appealing for donations.

In honor of World Alzheimer's Day, Alzheimer's Disease International is making it possible for consumers to experience first-hand the memory loss caused by the disease.

To read more on Cone's What Do You Stand For? blog, please click here.

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