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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Method Takes on Texas-sized Problem
A patch of garbage at least twice the size of Texas is floating in the North Pacific and growing by the day. What does a company do when it wants to take on such a major issue? It takes product innovation to new heights and enlists employees, consumers and everyone else along the way to pitch in. Cleaning supply company Method is doing just that with its newest product that incorporates debris from the Great Pacific Garbage Patch into its packaging.
Ocean winds and currents make Hawaiian beaches a common end point for garbage swept up in the Great Pacific Garbage Patch. Although clean ups are sometimes held to beautify beaches, most of the garbage still ends up in landfills. Method set out to change this by hosting multiple beach clean ups for National Oceans Month, at which employees and consumers worked alongside volunteers from nonprofits like Sustainable Coastlines Hawaii and the Kokua Hawai'i Foundation.