Since the East Coast landfall of Hurricane Sandy nearly three weeks ago, we've seen an overwhelming amount of outreach and support from generous individuals, corporations and nonprofits contributing everything from cash to mobile power stations. Yet, as donors look to continue aiding relief efforts, there is heightened focus on the true impact of these programs.

Spark & Hustle, a team of entrepreneurial experts helping women grow their own small businesses, created the "Sandy Comfort Campaign" to raise funds for food, clothing and other basic necessities. Founder Tory Johnson explains why the Spark & Hustle effort is so unique: her team plans on documenting, through photos and videos, relief efforts on the ground every step of the way. In fact, the more donors contribute, the more they can interact with the effort personally.

To read more on Cone's What Do You Stand For? blog, please click here.

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