Blog Post - John Friedman
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ABOUT John Friedman
John Friedman, is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience.
Friedman has served as both an external and internal sustainability leader, helping companies, ranging from small companies to leading global enterprises, turn their values into successful business models by integrating their environmental, social, and economic aspirations into their cultures and business practices.
His insights on sustainability issues and strategyare a regular feature on Huffington Post.
Friedman authored the e-publication The New PR which outlines how companies must modify the way they communicate to meet stakeholders changing expectations through five proven keys for developing programs that replace spin with transparency and unlock the full potential of a sustainability program to build reputational capital. Friedman is currently working on a new book Your Backyard Is My Front Yard.
Stakeholder Relationships: Key to a Sustainable Enterprise
Most companies envy the passionate loyalty that Apple customers have for their products, the dedication that Southwest Airlines employees demonstrate without understanding that effectively managing their stakeholder relationships is the key to earning these benefits. Employee engagement and customer loyalty are intangible (non-physical) assets that contribute more to the value of a company than the physical 'things' it owns.
On social media, Friedman is a recognized as a thought leader in CSR, listing among the top voices in CSR by Forbes’ Brandfog. His insights on sustainability issues and strategy have been a regular feature on SustainableBrands since 2008 and have appeared on Ecopreneurist.com, Forbes.com, Vaultcareers, and JustMeans.
When not volunteering his time, Friedman serves as director of public relations for Sodexo, Inc. He can be reached at email@example.com, is @JohnFriedman on Twitter and can be connected on LinkedIn and Facebook.
This post originally appeared on the Huffington Post website and can be found here. For more information and posts by the author, visit his profile page here. This post was distributed with full permision of the author.