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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Sustainability: No Secret Sauce
It's no secret most companies prefer to keep their proprietary tools and processes under wraps for competitive reasons. Yet in the age of transparency, companies have become more willing to open their doors to inspection. One company has taken this a step further by allowing anyone – even its competitors – to view an essential aspect of its supplier assessment process, all in the name of sustainability.
Bart King recently reported for Sustainable Brands on P&G's newest innovation in sustainability, its Supplier Scorecard Analysis Tool. The scorecard measures supplier improvement year over year on a number of environmental sustainability criteria, from hazardous and non-hazardous waste disposal to greenhouse gas emissions. Although the scorecard itself is not new, P&G has made news by making its tool publicly available, giving all companies a launch pad to more sustainable supply chains.