Blog Post - Taiga Company
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ABOUT Taiga Company
Taiga Company is a sustainability social media consulting firm empowering companies to effectively engage with their key business sustainability stakeholders. Leveraging rapidly expanding socio/eco-passions and the power of todays social technologies, Taiga Company enables organizations to communicate, actively listen, and engage in purpose-driven conversation.
Sustainability Metrics – The Devil is in the Details
“Metrics are important and necessary. We need some way of measuring progress, setting alarms, and sometimes for driving behavior. Metrics can also cause trouble. The problem is that metrics are not perfect. As much as we would like them to represent the truth, metrics are not the truth. They are just a small still-picture taken through a small window pointed at some piece of the truth.”
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".