Corporate sustainability expert and 3-time author, Bob Willard, is launching his latest book this March: The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line. With 34 years of corporate experience at IBM Canada and an extensive background in public speaking, Bob offers a wealth of knowledge to the GLOBE 2012 Conference, taking place March 14-16 in Vancouver. There, he will join the “Supply Chains in the 21^st Century” panel and sign copies of his newly released book following the session.

The New Sustainability Advantage offers a recalibrated and more compelling business case for sustainability strategies, demonstrating that best-practice sustainability approaches already in use among real companies can improve profits by at least 51% to 81% within three to five years. This model is organized around seven easy-to-grasp bottom-line benefits that align with current evidence about the most significant sustainability-related contributors to profit:

1. Increase revenue
2. Reduce energy expenses
3. Reduce waste expenses
4. Reduce materials and water expenses
5. Increase employee productivity
6. Reduce hiring and attrition expenses
7. Reduce strategic and operational risks

An indispensible tool for both sustainability champions and senior management, The New Sustainability Advantage and accompanying free web-enabled Sustainability Advantage Simulator Dashboard allow executives to enter their own data and quickly identify and focus in on high-leverage benefit areas for their organization. Willard offers a proactive strategy for risk avoidance and corporate sustainability, proving that the quantified business case for sustainability is more compelling than ever before.  

For more information on GLOBE 2012: www.GLOBESeries.com

Cancel 5000 Your comment has more than 5000 characters. Please delete part of it before submitting. Enter comment text.