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Sustainability Viewed Critical to Today’s Open Innovation Cultures http://bit.ly/Jf3Ltq by @TaigaCompany #sustainability

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Taiga Company

ABOUT Taiga Company

Taiga Company is a sustainability social media consulting firm empowering companies to effectively engage with their key business sustainability stakeholders. Leveraging rapidly expanding socio/eco-passions and the power of todays social technologies, Taiga Company enables organizations to communicate, actively listen, and engage in purpose-driven conversation.

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Sustainability Viewed Critical to Today’s Open Innovation Cultures

Jul 6, 2012 11:00 AM EDT

A recent Forbes article, Why Great Ideas Fail, attempts to answer this question and offer guidance towards improved business innovation success.  Drilling to the heart of the issue, the post explains that it is not the idea but more often the culture that fails.  Instead of confining creativity to a closed-off lab, the concept of an open innovation model is being recognized and implemented within leading companies.

“Executives recognize that innovation is an essential component of organizational success, and may require shifts in mindset and culture. Create space for innovators to escape the daily grind. Help them unlock their creative potential by forgetting about the limitations of the existing business.” –CEB Views. Click here to continue reading, Sustainability Viewed Critical to Today’s Open Innovation Cultures
 
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".
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