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ABOUT Taiga Company
Taiga Company is a sustainability social media consulting firm empowering companies to effectively engage with their key business sustainability stakeholders. Leveraging rapidly expanding socio/eco-passions and the power of todays social technologies, Taiga Company enables organizations to communicate, actively listen, and engage in purpose-driven conversation.
Sustainability Viewed Critical to Today’s Open Innovation Cultures
A recent Forbes article, Why Great Ideas Fail, attempts to answer this question and offer guidance towards improved business innovation success. Drilling to the heart of the issue, the post explains that it is not the idea but more often the culture that fails. Instead of confining creativity to a closed-off lab, the concept of an open innovation model is being recognized and implemented within leading companies.