Blog Post - School of Visual Arts - Design for Social Innovation
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The ﬁrst MFA program at the intersection of design, social innovation and enterprise.
Design has a place wherever creativity and innovation are needed: in every business, NGO, community, society and government.
MFA Design for Social Innovation was born of the conviction that an abundant and sustainable future will not be realized through the work of any single silo of experts, country or generation. It will come from the integration of wisdom from all of them, from game-changing collaboration between them, and the application of creativity and new thinking.
For students, this is the map, the tool kit and the community of mentors and partners - the doorway into a life of purpose, impact and fulﬁllment.
For business, this is an opportunity to be a partner in designing a resilient future along with us.
Think Bigger than Design Thinking
The title of a June 7th article in the Wall Street Journal tells us to: “Forget B-School, D-School is Hot”.
Which is quite the opposite of what the article actually conveys. The real news in the story, and it’s good news, is that companies are hungry to integrate design (the D) into their business practices (the B) – not to replace one with the other. They are looking for fresh, creative ways to solve their challenges, more participatory than the typical client of outside talent role, more integral than the services agencies traditionally provide. They are choosing to work creatively to envision and realize a new future for themselves. In short, they want to become creative business people.
This is a giant step forward. Business has not always recognized the value of design. For this alone we should be deeply grateful to IDEO, the D School at Stanford, and to Hasso Plattner. Thank you.
But the comparison of D school to B school is a tired one by now. It worked initially to illuminate the option of an alternative; but now it is time to harness the full potential of the integration of business and design rather than continuing to fuel a competition.
“Design Thinking” seems to have become the tool of choice for “problem solving”. Great beginning, but problem solving is only one dimension of design. Just as making is another dimension of design. To continue isolating these parts of the system of design methodology is to miss the potential for the whole of what design can accomplish. It’s time to think bigger than that.
Most of our understanding of the critical issues ... (Continue reading here)