Blog Post - The North Face
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ABOUT The North Face
We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face(R)legend begins, ironically, on a beach. More precisely, San Franciscos North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
In hopes of sharing our passion for the outdoors, we created a number of global events and initiatives to inspire the next generation of explorers and conservationists.
Todd Spaletto, President of The North Face Announces the Entire The North Face Family to Take the Role Models Pledge
If you’re a fan of The North Face on Facebook, you might have seen the Role Models Pledge, which we launched earlier this summer. I’m excited about this project because at the heart of our company our mission is to inspire a global movement of Outdoor Exploration. Role Models asks you to get outside this summer -- and take someone with you. Sure we make great outdoor gear, apparel and footwear, but our goal is to take it a step further and provide the resources and the opportunities for more people to push their personal limits in the outdoors, especially those who might not know how.
While you’re taking the Role Models pledge this summer and sharing your knowledge of the outdoors with friends and family, we at The North Face have also committed to getting 100% of our employees to become Role Models. Where would any of us be without a mentor to spark our passion for exploration? Getting outside fuels us. It inspires us to do our jobs better and to live our lives fuller. There is no better time than the present to pay it forward.
I, Todd Spaletto, pledge to be a Role Model. I will take my kids camping in the Tahoe wilderness this summer.
Take The North Face Role Models pledge to share your passion for the outdoors with others and you could be entered to win a Travelocity Trip to the Bay Area to meet athletes from The North Face team! apps.facebook.com/tnfrolemodels