Blog Post - Cone Communications
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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Trial Runs for a Cause
We know cause campaigns tied to purchase can be an effective way to drive sales, but companies are also using cause marketing to better engage consumers at other points along the marketing spectrum – from product trials before purchase to product reviews after.
In the wake of the success of Ford's school fundraising initiative, "Drive 4 UR School," the automaker has announced it will be applying the concept to nonprofits with the "Drive 4 UR Community" campaign.
To read more on Cone's What Do You Stand For? blog, please click here.
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