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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
Voting Gets Personal
True inspiration comes more from real life than fiction. Pepsi Refresh may have kick-started the "cause-voting" trend by placing emphasis on the nonprofit or issue; but now, several companies have added a twist to traditional campaigns by putting people's true life stories at the forefront.
Ketel One Vodka is inviting its consumers to present an idea or captivating story that will raise society's behavioral bar. According to Business Insider, the company is initiating a "Gentleman's Call" to find an individual with an "entrepreneurial vision, a philanthropic mission, or an innovative product that can change lives."