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ABOUT Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management - the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
What Apple’s EPEAT Flip-Flop Means for Green Business
Apple's latest big announcement wasn't a new iPhone launch or the thinnest laptop on the market, but it made headlines across the globe nonetheless.
Apple's shocking decision to pull all listed products from the Electronic Product Environmental Assessment Tool (EPEAT) registry late last month was quickly repealed last week when the company announced it would rejoin the voluntary green electronics registry. EPEAT, formed to help consumers make better purchasing decisions through transparency in product components and recyclability, has become the global standard for green electronics.