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Framework:CR helps clients develop integrated sustainability strategies and initiatives that build brand value, cut costs, and, ultimately, enhance profitability. We help clients understand how they perform relative to their competitors and the expectations of key stakeholders. We offer guidance and tools to facilitate their transition to better and more sustainable business practices. And we enable them to effectively communicate their value to all stakeholders.

Where are the Application Levels?

Jan 25, 2011 6:09 AM EST

We come across a lot of sustainability reports in our daily work here at Framework:CR. As the majority of reporting companies now use the Global Reporting Initiative (GRI) Sustainability Reporting Guidelines, I’ll usually flip to the GRI Index or the “About this Report” section to get a quick read on what I might expect to find.

What continues to puzzle me is why a good percentage of companies that use the GRI fail to declare an Application Level. (An Application Level is a GRI-defined A/B/C ranking that indicates to what degree a company has used the Reporting Guidelines).

What is even more confusing is when a company goes to the trouble of providing a full GRI Index, includes sufficient disclosures for an A or B Application Level… and STILL doesn’t declare. For example, can you find an Application Level declaration in NikeCisco Systems, or Johnson&Johnson’s latest reports?

What’s going on here?

I speculate that some companies:

a) forgot to put in the declaration in the craziness of finalizing a report and getting it out the door,

b) didn’t want to have a “grade” associated with their report, even though the Application Levels have nothing to do with report quality, or

c) didn’t realize that the GRI requires any reporter using the Guidelines to declare an Application Level.

But, what I’d really like is to hear from you if your company has chosen to (or neglected to) declare an Application Level. Is it a boycott of the system? Avoidance of management objections to a “C” ranking? Or am I just looking in the wrong places?

Posted by: Aleksandra Dobkowski-Joy