Allstate Foundation “Purple Purse” Campaign Empowers Survivors of Domestic Violence

(3BL Media/Justmeans) – In America, one in four women will experience domestic violence in her lifetime. Domestic violence is a pattern of behaviour used to establish power and control over another person through fear and intimidation, often including the threat or use of violence. Sadly, in 98 percent of cases, victims will suffer from financial abuse, which means their abusers will deny them access to money and financial resources. Empowering survivors of domestic violence, the Allstate Foundation Purple Purse® Challenge, which is part of the Allstate Foundation Purple Purse campaign, is helping them to achieve long-term safety and security through financial empowerment.

Last month, to coincide with National Domestic Violence Awareness Month, a key fundraising time for domestic violence programs, more than 160 not-for-profits got together as part of the Allstate Foundation Purple Purse® Challenge, and through online donations and grants, they raised nearly $3.1 million for domestic violence survivors across the country. During this year’s Challenge, the not-for-profits engaged in a friendly competition to see which organisation could raise the most funding, with the winner taking home a $100,000 grand prize. The Allstate Foundation contributed $550,000 in sweepstake and contest prizes to encourage donations. At the end of this contest, Wings Program, Inc. based in Palatine, Ill. topped the leader board in funding raised and won the Foundation’s grand prize. Nineteen runners-up received prize money ranging from $2,000-$75,000.

These funds raised will provide life-saving services for victims and their families. Every donation, no matter the size, will make a difference to the lives of women across the U.S. On an average day last year, nearly 11,000 requests for emergency shelter, legal counsel and other services went unanswered due to a lack of funding for domestic violence not-for-profits services nationwide. Therefore, Allstate Foundation’s work in this field has been significant, allowing more than 580,000 women to take steps toward stronger, happier, domestic violence-free lives. It has trained more than 8,600 service providers, representing more than 1,600 not-for-profit organisations, to help them deliver best-in-class financial literacy and asset building programs to domestic violence survivors in all 50 states.

Women aged 18 to 34 are at greatest risk of becoming victims of domestic violence. The other victims are the more than three million children who witness domestic violence in their homes every year. Children who live in homes where there is domestic violence also suffer abuse or neglect, at high rates of 30 to 60 percent—heart-chilling statistic. But you can help to do something: the American public can continue to support survivors by purchasing Purple Purse charms for $10, with 100 percent of proceeds benefiting local not-for-profits. Allstate Foundation Purple Purse ambassador Kerry Washington’s limited-edition purse is on sale, with part of the proceeds going to organisations. 

Photo Credit: Allstate Foundation