American Standard Is Recognized as WaterSense Manufacturer Partner of the Year
(3BL Media/Justmeans) Every day, each American uses about 80 to 100 gallons of water. The largest use of household water is flushing the toilet, with showers and baths following behind. Some Americans live in water-stressed areas; about four percent of the contiguous US fell in the severe to extreme drought categories, as of the end of August 2017. Ten percent of the contiguous U.S. fell in the moderate to extreme drought categories. And there is widespread water stress in much of the Southwest, western Great Plains and parts of the Northwest.
Given the amount of water-stressed areas, efficient toilets and other water fixtures make an important difference. American Standard, part of the LIXIL Corporation, gets that importance. It has been awarded a 2017 WaterSense Manufacturer Partner of the Year Award. The WaterSense program is the EPA’s voluntary partnership that serves as a label for a water-efficient program and a resource for consumers to help them save money.
“Helping to raise awareness about the importance of reducing water use by supporting the WaterSense program is a natural fit for American Standard, and it’s a mission that we’re privileged to pursue,” said Steven Delarge, president and CEO of LIXIL Americas, the division under which American Standard operates.
American Standard has worked to increase awareness about water conservation and the use of WaterSense labeled products. This year marks the second time the brand has been recognized by the EPA as a WaterSense Partner of the Year. In 2016, the brand increased its media coverage for the WaterSense program by gathering over 273 million impressions, a 50 percent increase from 2015. Through its website, the brand highlighted water efficiency; its WaterSense page had 4,378 unique visitors and 5,723 page views, representing 31 and 21 percent increases.
American Standard spread the message about water conservation further through its social media channels. In 2016, the brand increased promotion, tweeting 57 percent more about WaterSense on its Twitter account in 2016 than it did in 2015, and tripled posts about WaterSense on Facebook. Its WaterSense messaging across the company’s Facebook, Twitter and Instagram accounts reached 1.7 million impressions, 37 times more than the previous year. American Standard also held a Facebook contest in 2016 to raise awareness for Fix a Leak Week. During the contest, the brand gave away 49 WaterSense-labeled Portsmouth Widespread faucets.
WaterSense is making a difference in managing water use. American Standard—and almost 2,000 other WaterSense partners—helped consumers save over 2.1 trillion gallons of water, more than the amount used by all U.S. households for 75 days. As WaterSense Program Manager Veronica Blette said, “Since 2006, utilities, manufacturers, retailers, builders, communities, states, and other organizations have voluntarily supported WaterSense program’s efforts to protect and preserve our nation’s water supply for future generations.”
Photo: American Standard