Apple Invests $2 Billion Investment in European Green Data Centers

(3BL Media/Justmeans) – Data centers have emerged as one of the largest and fastest growing consumers of electricity in the U.S., according to the Natural Resources Defense Council. In 2013, data centers located in the U.S. consumed 91 billion KWH of electricity, which was enough to power all the households in New York City twice over. Over the next five years, the annual consumption of electricity by the U.S. data centers is estimated to reach 140 billion KWH.

Positioning itself as a sustainability leader in Europe, Apple has announced that it will invest nearly $2 billion (€1.7 billion) to build two new data centers in Europe that will run on 100 percent renewable energy. The centers, which will be located in Ireland and Denmark, will use wind power and other green fuel sources. The centers will be used to power Apple services such as apps in its App Store, Siri and iMessage.

Apple announced that these two data centers will have the “lowest environmental impact” of all its data centers thus far. With this decision, Apple has followed the footsteps of other American tech giants such as Facebook, which has also created sustainable data centers in Europe. Apple CEO Tim Cook said that these new facilities will also create hundreds of new jobs for the local economies.

The new data centers in Europe will be state-of-the-art facilities, and in both cases, Apple appears to be making an effort to do more than just develop projects for its own direct benefit. In Ireland, the company will build its data center on land that had been used for commercial forestry. It will also be undergoing a project to restore native trees to Derrydonnell Forest, and building an outdoor education space.

The data center in Denmark will be built next to one of the biggest electrical substations in the country. This will enable Apple to avoid the need to build additional generators. Apple will also use the heat generated from its facility to provide heat to local homes.

Apple’s vice president of Environmental Initiatives, Lisa Jackson, said that the company is excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. She added that Apple believes that innovation is about leaving a better planet than before, and that the time for tackling climate change is now.

Source: Tech Crunch

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