Asian Americans Adopt Sustainable Business Practices for Profits
With the growing environmental consciousness among the average American consumers, the demand for sustainable products and services has been rising steadily. Businesses have been quick to spot this growing trend. From 2010 to 2011, the number of American businesses with formal green programs jumped by 54 percent, according to Buck Consultants. An MIT study in 2011 found that sustainability is now an integral part of 70 percent of corporate agendas.
Asian American businesses are not far behind in this strategic move to go green. Many of them now consider green business practices to be crucial to remaining competitive. Karl Huie, Chinese American owner of a dry cleaning business in Marin County, CA, has transformed his business by adopting a completely water-based system called Wet Clean. Instead of relying on harmful chemicals for cleaning, Huie’s company now uses environment-friendly dry cleaning techniques.
Theresa Fette, the half-Vietnamese American CEO of Provident Trust has seen her company’s profitability improve due to the adoption of green business practices. She spearheaded a program to make the company completely paperless. From three to four reams of paper every two weeks, the company now consumes only a ream every month. As a financial business, going paperless has helped Provident Trust cut costs and organize client data in a more efficient manner.
Switching a business to greener business practices is tough because it requires a cultural shift. The younger generations are willing to take charge and go green despite the resistance from the older generations. Huie’s parents, who founded the family dry cleaning business, were skeptical when he first announced his decision to switch from chemical solvents to a water-based dry cleaning system. Huie believes it is such skepticism that is responsible for the slow shift of the dry cleaning industry to more eco-friendly techniques.
Source:Asian Fortune News