Bacardi Announces Significant Progress in Reducing its Environmental Impact
(3BL Media/Justmeans) – Bacardi Limited has made significant strides to reduce its impact on the environment and promote responsible sourcing. According to the company’s just-released annual report on Corporate Responsibility (CR), Bacardi has cut down its energy use by more than 25 percent and water use by 54 percent in comparison to the results reported in its first CR Report in 2006.
The Bacardi Limited CR Report 2013,“Our Spirit is Clear,”outlines several CR activities carried out by the company in its 2013 fiscal year, which ran from April 1, 2012 to March 31, 2013. The company views its efforts not just as a matter of corporate responsibility, but also as an opportunity to collaborate with its consumers, suppliers, employees and thought leaders in these areas.
Bacardi Limited has reinforced its responsible drinking and marketing initiatives with 10 commitments as a member of the Global Alcohol Producers Group (GAPG). These ongoing commitments support the World Health Organization (WHO) efforts to address concerns such as ‘harmful drinking.’ The President and CEO of Bacardi Limited, Ed Shirley, said that the company’s goal is to be best-in-class in Corporate Responsibility in the spirits industry.
The company’s global efforts in the area of responsible drinking and responsible marketing are designed to counter underage drinking, educate consumers on responsible consumption, seek greater support from retailers to promote responsible drinking and bring down the rate of drinking and driving-related accidents.
To support its responsible sourcing plans, the company has undertaken a long-term initiative to buy sugarcane-derived products only from sources that are certified as sustainable. These sources are required to comply with stringent standards for environmental preservation, fair labor practices, and use of renewable energy. Bacardi has a long-term target to source 100 percent of its sugarcane-derived products from sustainable sources by 2022.
Among the achievements highlighted in the CR report, Bacardi also says that 98.6 percent of its waste is recycled, re-used or recovered, with its total landfill waste decreasing by 35 percent. Furthermore, 80 percent of the company’s production facilities actively implement behavior-based safety programs, which lead to measurable improvements in safety.
Source: Business Wire
Image Credit: Flickr via Ken and Nyetta