Body Shop Supports Socially Responsible Campaign Against Animal Testing

When Anita Roddick started The Body Shop from her small kitchen in Brighton, UK, she could not have imagined that her company would grow to become an empire founded on its pioneering model of sustainable business. The Body Shop was an innovator that foresaw consumer behaviour changes in favor of ethical products well before the rest of the world and understood that its customers could also be activists by choosing products that were fairly sourced.

Roddick died in 2007, not much longer after The Body Shop was snapped up by L’Oreal in 2006, a move that was criticized by those who saw it as a sell-out. However, the core business remained loyal to its original ethos, which is based on socially responsible measures such as recycling, fair trade and being against animal testing. As to the latter, The Body Shop remains as active as ever, having recently supported the launch of the Cruelty Free International campaign.

The first major campaign of this initiative was rolled out last week and will continue for months at The Body Shop stores in 65 countries across the world. It is the largest and most comprehensive campaign to seek a global ban on the use of animals to test cosmetics. Customers in countries including the USA, Australia, Mexico and Saudi Arabia will be able to sign a pledge in-store. The campaign could reach an impressive number of people, as 275 million customers walk through the door of The Body Shop stores every year. Besides, Cruelty Free International will also be linking to The Body Shop websites, which hosts millions of customers annually.

While some countries have made progress to ban cruel experiments, over 80 percent of the world still allows the use of animals for cosmetic experiments. Cruelty Free International is the first organization and global campaign dedicated to ending cosmetics testing on animals throughout the world. It was launched by the BUAV in March and has comedian/actor Ricky Gervais as its ambassador.

To sign the petition, go here.

Image credit: Cruelty Free International